The story of a dressed-up ‘cosplay’ girl being scolded by an elderly woman on the Beijing subway went viral on Chinese social media over the past week. It now turns out the scene was staged for marketing purposes. This is not the first time a viral video turns out to be a publicity stunt. This is an article that we co-wrote for www.whatsonweibo.com Huge thanks to the wonderful Manya Koetse for her help and support in editing the article. Click here to read the rest of the article on whatsonweibo